Fomy and Other Soaps

Liquid soaps involve salts which increases viscosity in order to make the formula denser so that the soap doesn’t slip out of hands with water. By using cheap salts, besides making the soap denser and heavier, the cost is reduced as well.

Liquid soap pumps dispense approximately 1,5 grams of liquid soap for each time. This amount seems thin for %90 of the consumers, so they actually push the dispenser at least 2 or 3 times. Thus, the total amount of liquid soap for each hand wash sums up to 3-5 grams. On the other hand, while trying to froth it almost half of this amount is dropped in the washbasin and wasted.

Considering all these reasons, same amount of liquid soap is depleted quicker than other soaps. Thus, people consume larger amounts of liquid soap and they pay a lot of money for that. One by one, consumers realize that they have to prefer cheaper liquid soaps to cut down on their expenses which eventually means using low quality liquid soaps.

Since the consumers wash their hands with 3-5 grams of liquid soap, producers tend to use lesser of cleaning substances (surfactants) which enables them to lower their costs. In order to produce cheaper liquid soap, manufacturers either don’t use or use very low amounts of high quality surfactants, irritation resistant, softening and moisturizing ingredients, preservatives which protect the liquid against bacteria, high quality and expensive fragrances, and protective substances like Triclosan which protects skin against bacteria. Thus, they can easily lower their costs.

In short, liquid soaps can be cheaper but, since most of it wasted during hand washing because of the above mentioned reasons liquid soap is consumed way faster than other soaps. As a result, the total amount of money that you pay for liquid soap adds up to a hefty sum.

Why is antibacterial cleaning foam expensive?

In order to enable the pump to convert the liquid into foam there should be no component which causes density increase. Cheap salts both increase the density of the liquid and cause viscosity. So they are not used in antibacterial foam compositions. Special formula of Fomy is suitable to be dispensed as foam. The special dispenser of Fomy mixes 0,6 grams of liquid with 20 times volume of air and forms a dense foam.

As consumers wash their hands with just only 0,6 grams of Fomy, the formula of the liquid needs to be strong. That’s why there are 3 times more amount of active cleaning substances (surfactants) in Fomy. Clearly, this increases the cost.

In addition, the formula involves high quality, thin foam forming surfactants which often are not found in ordinary liquid soaps. This is a cost increasing factor as well.

In order to produce a quality product with a low cost which meets the requirements of the customer, the formula of Fomy involves irritation resistant, softening and moisturizing ingredients, preservatives which protect the liquid against bacteria, high quality and expensive fragrances, and antibacterial substances like Triclosan which protect skin against bacteria. These chemicals are often used in high quality and expensive cosmetic products and are main factors which increase the cost.

Despite all these, how come antibacterial foam is cheaper than liquid soap?

It is already explained that the special dispenser of Fomy mixes 0,6 grams of liquid with 20 times volume of air. This amount is obtained by pressing the foamer only once and it is enough for an ideal hand wash. In light of all the explanations it is obvious that Fomy is up to 5 times more economical than other liquid soaps.